Social media has changed the way that marketers (and small business owners) everywhere go about promoting their businesses, and the best you can do is to avoid getting your business page blocked on Facebook.
With over 1.59 billion users, Facebook can’t be overlooked. The sheer amount of traffic that it can garner for any business presents an optimal way for businesses to grow at no cost.
But there’s a catch — Facebook has the ability to get your business page blocked on Facebook.
In case you don’t know what your business page is been banned for (or if you have neglected to read Facebook’s Page Guidelines), here are the top reasons marketers/business pages get banned:
- Creating fake accounts
No real need for an explanation here. Don’t pretend to be someone or something that you’re not. It takes only one report, and you will find your business page blocked on Facebook without notice.
- Posting copyrighted content and photos
You wouldn’t take someone else’s work and play it off as your own, would you? Well if you would, 1. Stop right now, and 2. Avoid Facebook because if they catch you, say sayonara to your page because you will find your business page blocked on Facebook.
- Naming your page in misleading or “goofy” ways
Facebook has strict regulations on naming requirements. You can’t use generic terms like “pizza” or “beer” to try and trick the search engines and they are also a stickler for proper grammar and capitalization (which I applaud).
- Collecting user data without permission
As with any situation where you collect information from a user or visitor, you need to clearly state that you are doing so for marketing purposes. The biggest way to get your business page blocked on Facebook, NOT Facebook is collecting this information.
We’ve all participated in them, but you may have unknowingly participated in one that could get your business page blocked on Facebook. According to Facebook guidelines, every contest or promotion must be run through a Facebook or third-party app. That means the contest you entered last week by ‘liking’ the page of your favorite restaurant down the road is actually in violation of Facebook’s terms. So if you’re thinking “well these businesses are getting away with it, so can I” don’t come crying to us if you get banned!’
If you spam your followers through direct messages, by posting too many self-promotional links, or by posting the same link too many times, you can get your business page blocked on Facebook. So, be careful when creating your posts for the week. Make sure they benefit your followers! It’s not all about you.
- Avoid Risky Photos
You know which photos I’m talking about (i.e. nudity). Your audience may find these photos appealing or funny, but Facebook and Mark Zuckerberg don’t.