The right social media apps will save you time, help you create better content, and connect with the right audience.
Here, we list the best social media apps and most essential tools so you can do your job more effectively and efficiently.
The 4 most essential social media apps
These are the four social media apps that are the bare minimum for any social media marketer. They represent the biggest social platforms out there right now.
Let’s be honest: If you aren’t using any of these social media apps, are you really a social media marketer?
If you already know about these apps, feel free to skip to the tools section. If not, let’s dive in.
The largest social media platform on this list — and by a large margin.
Facebook allows users to connect with friends, family, and acquaintances across the globe. And with more than 2 billion active monthly users (yes, billion with a B), this is likely preaching to the choir since you’re probably already on the site.
Twitter is a social platform that allows brands and users to communicate via short messages — also known as “tweets.” Though the messages are limited to 280 characters or less, they can be powerful ways to market your business.
And with more than 336 million monthly active users, your business should be able to find your market niche within the social media platform.
Though it’s had some contenders, YouTube remains the largest and most popular video-sharing platform in the world with more than 1.8 billion monthly active users.
The platform is great for sharing videos and music as well as live streaming content across the web. It’s a powerhouse for any of your video needs.
After being purchased by Facebook for an eye-popping $1 billion in 2012, Instagram has grown to a billion active users a month.
The social media platform allows users to share photos and videos, and even hosts live streaming capabilities. The app is also rich in tools for marketers to advertise and promote their brands.
I hope you see the reasons why you should be active in these top 4 social media apps revealed to you.